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The Super Bowl, the most anticipated sporting event of the year, is about to become a stage for protest. This 2025, in Philadelphia, immigrant communities have united to call for an Immigrant Strike at the Super Bowl, an act of resistance and visibility to show the vital impact they have on the American economy and society. This call is part of a series of actions that will extend until Valentine's Day, in which the community will be urged to boycott large corporations and support local businesses run by immigrants.
WHEN THE BUSINESS OF SPORTS IS MORE IMPORTANT THAN HUMANITY
The Super Bowl moves billions of dollars in advertising, tickets and consumption. But who is behind the food that will be served in each bar? Who cleans the stadiums after the big event? Who harvests the ingredients for the meals that will accompany the game? Today, immigrants say "here we are" in the most powerful way possible: making themselves known through their absence.
A GESTURE OF VALUE: BUSINESSES CLOSING THEIR DOORS FOR THE RIGHT TO DIGNITY
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The boycott is being driven by a number of pro-immigrant organizations and more than 30 businesses in Philadelphia that will close their doors today to demonstrate how essential immigrants are to the functioning of the local economy. The estimate is that 380 immigrant workers will be absent on this crucial day, which will represent an estimated loss of sales of $83,000. However, the true value of this boycott is not measured in numbers, but in dignity, struggle and visibility. This is a clear message: without immigrants, there is no Super Bowl, there is no economy. Immigrant communities, from restaurant workers to merchants, are fundamental to the economic pulse of the city.
A BOYCOTT DEMANDING A LAW TO PROTECT FAMILIES
This movement is not limited to just one day of protest, but marks the beginning of a week of action. Throughout this week, organizers are calling on residents to support local immigrant businesses and avoid large corporations that do not defend the rights of immigrant workers.
AND YOU, WHICH SIDE ARE YOU ON?
The Super Bowl is entertainment. But for many, life is not a game. While some celebrate with beers and wings, others are fighting to not be made invisible.
Today is not about a game, but about a reality that impacts millions. Who do you applaud when the game ends?
TODAY, MORE THAN EVER, SUPPORT THE IMMIGRANT COMMUNITY. YOUR SOLIDARITY IS MORE IMPORTANT THAN ANY TOUCHDOWN.
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